Russia’s Metro takes top spot

Posted on December 7, 2010 - by Venik

News from Britain

Russia’s two Metro titles have increased their joint readership to the point where they now claim to be the country’s best-read daily newspaper.

According to TNS Russia Data for the six months up to October 2010, the Metro-Moscow and Metro-St Petersburg had a joint readership of 1,445,900 a day.

This took them ahead of the previous leader, Rossiyskaya Gazeta, which had 1,393,400 readers. Moskovsky Komsomolets was third an average readership of 1,150,600 per issue.

The Metro titles are published by the Swedish-based publisher Metro International. Metro Moscow’s managing director, Boris Konoshenko, said: “According to our colleagues from Metro International, the Metro Moscow launch was one of the most successful projects in Metro history.”

Source: Metro International press release

Roy Greenslade

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Posted on December 7, 2010 - by Venik